Where Does It All Start?
Everyone is connected to the internet these days, whether it be through a laptop, tablet or smartphone and being able to browse information and services online is readily available at the touch of a button. When you visit a website that looks and feels great while being easy to interact with you immediately think better of that product or service. The point being that if two sites offered exactly the same content, one being a professional bespoke design and the other being a basic HTML site someone threw together in half an hour – your perception of the same thing is very different just from the way it is portrayed.
So What Makes a Website Work?
What makes you stay on a particular one rather than just click back to your search results for another? The main thing to keep people coming back and gaining new viewers is providing great content giving the audience with what they came for. You may have come across the phrase before ‘content is king’ well its true! A website shows everything about your business, the brand itself. The products, services or information you provide have to make your business stand out from the rest and go that extra bit further to offer something the user isn’t getting elsewhere. There are loads of websites offering the same thing out there so it is crucial to be unique.
Another key aspect of a great website is the look and feel. It is important to have an up to date, interactive feel about your website. Nobody wants to hang around on a site where text is hard to read, images are poorly positioned or don’t load properly or the site feels outdated. The site is the forefront of the business, when your target audience land on the homepage, that’s what is going to make a lot of peoples minds up about whether or not they purchase your products or services, or just bounce back to Google. A high street shop is well presented to its audience in the same way a website must be.
Making flawless movements between pages is important, this can be achieved through things such as interactive menu’s and internal linking. On some site’s menu’s disappear, links are broken or they even overlap each other, which makes the site less friendly to use for the user and if people can’t find what they want from your site then they aren’t going to stay long before moving on elsewhere. A good website is easy to use and links to pages are well displayed, it must engage with the audience so they remember it and return again.
Doing it Yourself or Paying Someone Else?
Designing your website yourself is the cheapest option, and if you know what you’re doing then great! There are some free website creation platforms out there that are a great starting point for designing your own site, but in most peoples case giving it that professional image too bigger ask. Your other option is choosing between a freelance individual or a web design agency to create the site for you. There are some agencies out there that charge high prices for websites so it is important to look around to get the best value for your money. Here at SEO Silly, we offer some fantastic website design packages ranging anything from a small informational site all the way through to a full e-commerce platform with a content management system. Our aim is to bring agency quality at freelance prices. Check out our web design portfolio for a few examples of what we can do for you.
For information, check out our web design page here.